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2022: Two-year Impact Factor: 4.4
Scopus Journal Metrics
CiteScore (2022): 5.3
SNIP(2022):1.389
SJR(2022): 0.78
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Open Access

Health Promot Perspect. 2022;12(1): 34-36.
doi: 10.34172/hpp.2022.05
PMID: 35854842
PMCID: PMC9277284
Scopus ID: 85133049617
  Abstract View: 633
  PDF Download: 380
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Perspective

The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe

Tafadzwa Dzinamarira 1,2* ORCID logo, Brian Nachipo 3, Albert Nyathi 4, Roda Madziva 5, Helena Herrera 6, Hugh Siegel 7, Godfrey Musuka 2

1 School of Health Systems & Public Health, University of Pretoria, Pretoria, 0002, South Africa
2 ICAP at Columbia University, Harare, Zimbabwe
3 Ministry of Health and Child Care, AIDS and TB Control Programme, Harare, Zimbabwe
4 Independent Consultant, Harare, Zimbabwe
5 School of Sociology and Social Policy, University of Nottingham, Nottingham, UK
6 School of Pharmacy and Biomedical Sciences, University of Portsmouth, Portsmouth, UK
7 ICAP at Columbia University, New York, USA
*Corresponding Author: Corresponding Author: Tafadzwa Dzinamarira, Email: , Email: u19395419@up.ac.za

Abstract

Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an “infodemic” spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful.
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Submitted: 09 Jan 2022
Revision: 22 Jan 2022
Accepted: 29 Jan 2022
ePublished: 29 May 2022
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