Logo-hpp
2023: Two-year Impact Factor: 2.4
Scopus Journal Metrics
CiteScore (2023):7.1
 
Platinum
Open Access

Health Promot Perspect. 2017;7(1): 47-49.
doi: 10.15171/hpp.2017.09
PMID: 28058242
PMCID: PMC5209651
  Abstract View: 1943
  PDF Download: 1158
  Full Text View: 1139

Short Communication

Advertisements for children’s entertainment products in a popular parenting magazine: sedentary or active?

Corey H. Basch 1*, Aleksandar Kecojevic 1, Valerie Cadorett 1, Charles E. Basch 2

1 Department of Public Health, William Paterson University, Wayne, NJ 07470, USA
2 Health and Behavior Studies, Teachers College, Columbia University, NY, NY 10027, USA
*Corresponding Author: Email: baschc@wpunj.edu

Abstract

Background: The purpose of this study was to describe advertisements of children’s entertainment products in a popular magazine, Parents, and to determine if they illustrated behavior that was physically active or sedentary.

Methods: The sample was comprised of Parents magazines (January 2010 to December 2015). Coding involved determining if the advertisement was promoting sedentary or active behavior.

Results: Nearly all of the 169 advertisements in the sample (n = 166; 97.6%) were for products that depicted sedentary behavior. The most common types of entertainment products advertised were DVDs (n = 72), plastic stacking products (n = 18), books (n=14), and electronic devices (n = 13). The most popular theme that appeared in the advertisements was the entertainment product would enhance intelligence (n = 85; 50.3%, 95% CI: 0.43-0.58). The overwhelming majority (n = 136; 80.5%. 95% CI: 0.76-0.87) of the advertisements involved the presence of a character.

Conclusion: This type of advertising does not contribute to the nation’s goals of increasing physical activity among youth.


Citation: Basch CH, Kecojevic A, Cadorett V, Basch CE. Advertisements for children’s entertainment products in a popular parenting magazine: sedentary or active? Health Promot Perspect. 2017;7(1):47-49. doi: 10.15171/hpp.2017.09.
First Name
 
Last Name
 
Email Address
 
Comments
 
Security code


Abstract View: 1944

Your browser does not support the canvas element.


PDF Download: 1158

Your browser does not support the canvas element.


Full Text View: 1139

Your browser does not support the canvas element.

Submitted: 23 Aug 2016
Revision: 28 Sep 2016
Accepted: 21 Oct 2016
ePublished: 18 Dec 2016
EndNote EndNote

(Enw Format - Win & Mac)

BibTeX BibTeX

(Bib Format - Win & Mac)

Bookends Bookends

(Ris Format - Mac only)

EasyBib EasyBib

(Ris Format - Win & Mac)

Medlars Medlars

(Txt Format - Win & Mac)

Mendeley Web Mendeley Web
Mendeley Mendeley

(Ris Format - Win & Mac)

Papers Papers

(Ris Format - Win & Mac)

ProCite ProCite

(Ris Format - Win & Mac)

Reference Manager Reference Manager

(Ris Format - Win only)

Refworks Refworks

(Refworks Format - Win & Mac)

Zotero Zotero

(Ris Format - Firefox Plugin)