Health Promot Perspect. 2016;6(4): 213-216.
doi: 10.15171/hpp.2016.35
PMID: 27766240
PMCID: PMC5071790
  Abstract View: 1499
  PDF Download: 917
  Full Text View: 802

Short Communication

The most widely viewed YouTube videos with content related to multivitamins

Corey H. Basch 1*, Jennifer Mongiovi 2, Alyssa Berdnik 3, Charles E. Basch 3

1 Department of Public Health, William Paterson University, New Jersey, USA
2 Mailman School of Public Health, Columbia University, New York, NY, USA
3 Department of Health and Behavior Studies, Teachers College, Columbia University, New York, NY, USA


Background: Use of multivitamin/multimineral (MVM) and other dietary supplements is common among American adults. The purpose of this study was to describe the source and content of the most widely viewed YouTube videos associated with MVM supplements.

Methods: Videos were filtered by number of views and the source of the video upload was recorded. A comparison of video characteristics and differences in video content was conducted.

Results: Cumulatively, the videos in this sample were viewed 25 573 055 times. The majority of videos found in this sample were uploaded by a nutrition, wellness, or fitness channels. Most videos mentioned benefits (80.4%, 95% CI: 72.5%, 88.3%) and advocated for use of the supplement (72.2%, 95% CI: 63.3%, 81.1%). Over 84% (84.5%, 95% CI: 77.3, 91.7%) of the videos did not mention risks associated with taking a particular vitamin or supplement.

Conclusion: The findings of this study indicate that MVMs are often promoted and encouraged, yet risks associated with MVMs were infrequently mentioned. Health professionals should be aware of the extent to which MVM related content appears on social media and, more importantly, be attuned to the content, which can be misleading, or missing information regarding risks and/or evidence of possible benefits.

Keywords: YouTube, Multivitamins, Social media
Citation: Basch CH, Mongiovi J, Berdnik A, Basch CE. The most widely viewed YouTube videos with content related to multivitamins. Health Promot Perspect. 2016;6(4):213-216. doi: 10.15171/hpp.2016.35.
First Name
Last Name
Email Address
Security code

Abstract View: 1499

Your browser does not support the canvas element.

PDF Download: 917

Your browser does not support the canvas element.

Full Text View: 802

Your browser does not support the canvas element.

Submitted: 04 Jul 2016
Revision: 27 Jul 2016
Accepted: 30 Jul 2016
ePublished: 01 Oct 2016
EndNote EndNote

(Enw Format - Win & Mac)

BibTeX BibTeX

(Bib Format - Win & Mac)

Bookends Bookends

(Ris Format - Mac only)

EasyBib EasyBib

(Ris Format - Win & Mac)

Medlars Medlars

(Txt Format - Win & Mac)

Mendeley Web Mendeley Web
Mendeley Mendeley

(Ris Format - Win & Mac)

Papers Papers

(Ris Format - Win & Mac)

ProCite ProCite

(Ris Format - Win & Mac)

Reference Manager Reference Manager

(Ris Format - Win only)

Refworks Refworks

(Refworks Format - Win & Mac)

Zotero Zotero

(Ris Format - Firefox Plugin)