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Open Access

Health Promot Perspect. 2016;6(2): 55-57.
doi: 10.15171/hpp.2016.10
PMID: 27386418
PMCID: PMC4932222
  Abstract View: 2364
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Short Communication

Sedentary images in a popular US based parenting magazine:2010-2015

Corey H. Basch 1*, Aleksandar Kecojevic 1, Valerie Cadorett 1, Emily A. Zagnit 2

1 Department of Public Health, William Paterson University, Wayne, NJ 07470, USA
2 Graduate Student, Teachers College, Columbia University, New York, NY, USA
*Corresponding Author: Email: baschc@wpunj.edu


Background: Parenting magazines serve as a platform for advertisers to target children and their caregivers. The purpose of this study was to analyze and describe the number of pictures of sedentary and non-sedentary children pictured in the popular parenting magazine, Parents.

Methods: Our sample consisted of 72 issues from Parents magazine from January 2010 to December 2015. The sampling frame consisted of all printed issues over this time period. All pictures of children, whether they were in advertisements or models appearing throughout the magazine were included. There were a total of 11 018 children images reviewed.

Results: The overwhelming majority included sedentary children (n = 9734, 88.3%), while the minority showed children engaged in some kind of activity (n = 1284, 11.7%).

Conclusion: Parents are encouraged to discuss with their pediatricians which activities are most beneficial for their children’s health.

Citation: Basch CH, Kecojevic A, Cadorett V, Zagnit EA. Sedentary images in a popular US based parenting magazine: 2010-2015. Health Promot Perspect. 2016;6(2):55-57. doi: 10.15171/hpp.2016.10.
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Submitted: 28 Feb 2016
Accepted: 09 May 2016
ePublished: 11 Jun 2016
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